News — healdsburg artists

Jendala

There is a new hashtag roaming the social media circuits these days called #staywithsmall. It arose in response to the coronavirus pandemic as businesses across the nation found themselves shuttering their doors to shelter in place at home. Many of these businesses are our wholesalers, a segment of the industry that’s been seriously economically affected by our current reality. #staywithsmall has emerged to remind buyers that small businesses need our help right now and that shopping solely on big conglomerate sites such as Amazon doesn’t do much toward the greater good. In support of #staywithsmall we are temporarily turning our blog into a place to share profiles of small businesses we adore. If you’d like to be featured, contact us at yes@sergiolub.com.

Our first subject is a dear friend of ours, Jendala, a vivacious force to be reckoned with whose lifelong love of fire transmuted to an early career as a firefighter before forging her current role as a torch-bearing artisan. In her Healdsburg, California studio she creates beautiful up-cycled metal art gifts that touch the soul and offer positive motivation like her gratitude chimes that buyers can customize with words of their liking. The chimes, hung with bells, make awesome patio mobiles for the young at heart.

Speaking of the young, right now she’s offering special Kits for Kids, a perfect creative activity for children bored to death in quarantine. For $40, the kits come with supplies to make 4 chimes. Jendala likes the idea of making one for the self and then gifting the others to those special essential workers in our lives who keep things running smoothly at great risk to their lives: postmen, grocery clerks, and so on. Right now, she’s also granting 50% off at checkout with the coupon code HIGHVIBE.

Jendala’s love of kids goes further than simply selling them something fun to do. Her non-profit organization Heartizens is all about providing nurturing spaces for kids to build resilience through art, gratitude and community. The project-based creative learning program is grounded in empowerment, kindness, compassion, good deeds and clear communication. Stop by online (we all definitely have the time) and check it out.

It’s nice to know that there are people in the world who strive to make a living making other people happy. Especially in times like these when every little smile goes an extra long way.